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Choosing The Right Gift This Holiday Season by Vanity Daniels Choosing the right gift this holiday season
The holiday season. Make no mistake, this time of year revolves around gift givin The thought of 'holiday gift giving' brings to mind images of happy children, gathering around a tree or manora, ripping open gifts and bubbling with laughter Why is it that it always seems stressful and time consuming to shop for your loved ones? Why is it that you are always scrambling for last minute gift ideas?
Why is it so hard to get things in order? Most people don't spend the entire year practicing shopping or gift-buying techniques - frankly, most people rarely have to buy or choose gifts! That's why so many people are flocking towards plain, unimaginative gifts like gift certificates, prepaid credit cards, and so on. Even something as simple as buying a gift basket for the holidays seems difficult!
Here's the secret - much like anything else in this world, there are tips, strategies, and tactics for those that know where to look. The big job of shopping is reduced to clearly defined steps and methods, with awesome results! We all know people who give horrible-fitting sweaters that no one wants to wear - Send them this article. We all know some other people who drive a Mercedes, but give their best friend a $5 Starbucks Gift Card - Send them this article. It's high time that we got the word out - gift giving can be done easily, even if you don't think you know how. Even if you have a horrible track record, there is no time like the present (pun intended) to gift your way back into their hearts. Besides, the better and more memorable gifts you give this year, the better stuff you'll get next year! Start as early as possible to avoid mall stress, high shipping, and insane prices. We all know things get pretty wacky the closer you get to the end of the month - and heaven forbid you go shopping at the last minute! The key is in the system that you simplify and organize your shopping into steps - each step is easy! Let's get started, shall we? 1. Get a piece of paper (for notes), and a computer (for research)
2. Take a deep breath. Relax! This will be fun! 3. Make a list (on the piece of paper) of the people you are gifting. 4. Write a ballpark dollar amount next to each person as a budget
(This is a sensitive topic, because some people don't like to attach real numbers. They like to impulse buy on the credit card, and deal with the sticker shock when the bill comes.) 5. Separate your giftees into groups - men, women, old, young, trendy, geeky, or whatever category seems good 6. On your computer, fire up the web browser (we recommend FireFox) 7. Proceed one group at a time through your list! For each list: commercial site such as Yahoo Shopping, MSN shopping, or the website of a print magazine like "Lucky", "Maxim", "GQ", for gifts that might suit this group. - Don't deviate, even though you can bookmark stuff for later. - Make sure you go to at least two sites. - If their web designers and marketers did a good job, you should have a general idea of some general gifts that are suited for your target group. - If shopping on Amazon.com, note that their other product recommendations are often very VERY accurate. - Jot down a number of gift ideas from what you saw, and move on. When you have completed this for all of your groups, it's time to start purchasing! Look for sales! - Sites like BensBargains.net, Amazon.com, FatWallet, Woot.com, and many others specialize in extreme discounts, incredible coupons and short-lived promotions for electronics. - Google your prospective purchase and find out what the going rate is. It's not uncommon to find some products free after discounts, with free shipping! Sites like VanityBaskets.com offer a specialized range of gifts that have exploded in popularity in recent shopping seasons. Hand-made gourmet gift baskets have swept the scene, offering a wide variety of high-quality gift combinations that satisfy their recipients on several different levels. While traditional 'single gifts' consist of only one item, gift baskets blend an assortment of related, themed items in a pleasant package, for an affordable price.
This seems like the best of both worlds, since the gift giver can pick a unique blend of items that suits the receiver's personality.
You can often save money on shipping by purchasing multiple items from the same site. If you have a preferred ecommerce site, like 'VanityBaskets.com' for gift baskets, in mind, compare the prices you see with the prices on your preferred site. Dealing with disreputable vendors just to save a few pennies will only add to your stress, and increase the chances of a Christmas gift mishap. Good luck in your gifting, and Happy Holidays!

 
 

 

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Four Ways To Make Money From Your Ecommerce Website by Donald Schnure There are four basic ways to make money from your web site. You can sell products and services. You can sell subscriptions or memberships. You can make money from advertising. And you can use your site to generate referrals and commissions. Most businesses only use one or maybe two of the four. You can increase your direct revenue and your opportunities for cross-promotion if you consider them all. Here's a review of what you need for each. In every case you want to deliver what your customers expect and automate as much of the process as possible. You can make money on your site by selling things. You can sell products or services, but to make money you have to make sure you have mastered the details. No matter what you're selling you'll need a good shopping cart. Online shoppers expect to be able to pay with credit cards and with PayPal and complete transactions online. Your shopping cart should calculate shipping charges and sales tax automatically. If you're selling physical products, make sure you've worked out all the fulfillment details. Make sure that you have a shipping and inventory system that will deliver great service to your customers. Since the net is a worldwide phenomenon, you may get orders from other countries. How will you handle them? You can also sell digital products such as e-books and Special Reports. Buyers will expect to be able to download their digital product as soon as they've completed paying. You can sell services. Many companies are conducting classes on the web, called "webinars." You'll need to be able to take orders and send acknowledgments to those who sign up. You'll also need a reliable way to deliver your webinar. You can make money on your site by having subscribers or members who pay you a fee. A membership or subscription fee is simply payment for privileged access. People will pay for access to current content, to archives, to services or to other people. Determine what mix of these is best for your business. Make sure you can handle subscription payments, acknowledgments and renewals. You can make money on your site from advertising. This used to be quite complicated. But today, with Google's AdSense program just about any site can generate advertising revenue. You can make money on your site by using your site for referrals and commissions. On the web, these are called "affiliate programs." They can help you make money two ways. When you send business to another site using an affiliate link, you generate a modest fee for yourself. Whenever you recommend a product or service on your site, check to see if there's an affiliate program that will pay you for the link. Your own affiliate program can help you draw more desirable traffic to your site. You'll need software to help you keep track of the business that affiliates send your way. There are standalone packages for this, but affiliate software is also part of most sophisticated shopping cart packages. None of these items is rocket science. So use this article as a checklist and take a look at online shopping cart software and ecommerce providers like 1AutomationWiz.com to help you automate all of these methods on your ecommerce web site. The bottom line in increasing revenue is using as many of the above income generation methods as you can, as effectively as possible. It's another case of how the marketing magic is in the mix.  


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